Wine has Wine Spectator. Restaurants have Michelin Stars. Perfume? Until now, it’s been chaos — hype, opinions, and no consistent benchmark. Enter AromaScore: the first 100-point fragrance rating system built on 10 core pillars, designed for clarity, authority, and measurable excellence.
Why Perfume Needed a Benchmark
Perfume is art, identity, and investment all in one bottle. Thousands of new releases hit the market each year, yet consumers have no reliable way to separate truly remarkable scents from overhyped trends.
5-star ratings, blog lists, and influencer polls are inconsistent, subjective, and often misleading. AromaScore asked: what if fragrance lovers had a single, objective system to judge perfume quality — a gold standard they could trust?
Introducing AromaScore
Every fragrance is evaluated across 10 core pillars, each scored 1–10 to form a total 100-point AromaScore:
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Identity Balance – How well the scent merges masculine and feminine qualities.
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Uniqueness – Originality and memorability; does it stand out or blend in?
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Longevity – Hours the fragrance lasts on skin.
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Impact – Opening, projection, and sillage combined; does it announce itself?
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Evolution & Finish – Complexity and smoothness during drydown.
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Bottle Design – Visual appeal, tactile feel, and overall presentation.
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Brand Prestige – Credibility, heritage, and reputation of the house.
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Resell / Collector Value – Vintage appeal, rarity, and market desirability.
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Layering Compatibility – How well it pairs with other fragrances or oils.
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Batch Consistency – Modern vs vintage stability; quality across batches.
For expert-level analysis, each pillar is supported by 30 sub-factors including sillage, note accuracy, seasonal fit, emotional resonance, and collector value — creating a truly comprehensive, multi-dimensional evaluation system.
AromaScore in Action
Take Dior Fahrenheit as an example:
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Identity Balance: 10/10 — merges rugged leather with subtle florals.
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Longevity: 10/10 — hours of presence without fading into nothing.
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Bottle Design: 10/10 — iconic red-to-amber gradient, tactile and premium.
The full AromaScore highlights strengths, weaknesses, and nuanced personality, giving enthusiasts and collectors a transparent, data-driven rating.
Our Vision
AromaScore isn’t just a tool; it’s a benchmark for the fragrance industry. Collectors, enthusiasts, and brands can now compare, evaluate, and trust numbers instead of relying on hype.
Imagine a world where every perfume carries a transparent, credible score. That’s the world AromaScore is building — one fragrance at a time.
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