Wine has Wine Spectator. Restaurants have Michelin Stars. Perfume? Until now, it’s been chaos — hype, opinions, and no consistent benchmark. Enter AromaScore: the first 100-point fragrance rating system built on 10 core pillars, designed for clarity, authority, and measurable excellence. Why Perfume Needed a Benchmark Perfume is art, identity, and investment all in one…

1. Introduction: First Impressions If fragrances were people, Dior Fahrenheit would be that guy who kicks open the bar door instead of turning the handle. He doesn’t check if he’s overdressed or underdressed. He just is. The kind of character who smells like he fixed a motorcycle with one hand and wrote a love poem…

1. Introduction: First Impressions Dior Dune doesn’t just enter a room; it drifts in, like a warm breeze rolling off a sunlit coastline, carrying grains of salt and whispers of something untouchable. It’s not loud. It’s not desperate. It’s that quietly magnetic person in the corner, sipping wine, staring out at the horizon — and…